Indonesia’s Maverick and MicroAd win Alzheimer’s Month website project!

We are proud to be featured in PRWeek.com as the winner for Alzheimer’s Month international website pitching! Here’s the repost of the press release coverage, last April 22, 2015.

JAKARTA – Alzheimer’s Disease International (ADI) has selected a partnership between Jakarta-based PR consultancy Maverick and Indonesian digital agency MicroAd to develop the website for World Alzheimer’s Month 2015, which falls in September.

The site, with the theme “Remember Me” will launch in June. The proposal submitted by the two companies beat submissions from companies in the UK and Canada, according to Maverick, which added that the win reflects Indonesia’s increasingly competitive edge in communications, particularly digital and social media.

“Maverick and MicroAd were selected on the basis of a powerful proposal that showed us that they fully understand the complex issues facing people affected by Alzheimer’s disease,” said DY Suharya, executive director of Alzheimer’s Indonesia. “It also showed us that they grasp the challenges that we, as an organization, face in getting our message across to as many people as possible using the most efficient and effective means at our disposal.”

Maverick partner Ong Hock Chuan said the agency has been doing pro bono work for Alzheimer’s Indonesia for more than three years.

The winning pitch developed a narrative based in part around phrases like “Do you remember me?” which highlights the emotional toil that Alzheimer’s disease and other forms of dementia can take on people living with the disease and their friends and families. The website aims to stimulate its audience to take affirmative action both online and offline.

On a visit to Indonesia this week, Marc Wortmann, ADI’s executive director, noted that with one new case of dementia every four seconds in the world, the need for awareness and understanding of the disease is great.

He added that the Indonesian government acknowledged that dementia is a global priority at the first WHO ministerial meeting in March 2014. A national plan to address the condition is set to be launched in September, although the draft proposal is waiting for the final stamp of approval. “We sincerely hope that the government shows its commitment to the cause by signing the proposal and activating the national plan as soon as possible,” Wortmann said.

Original post here: http://www.prweek.com/article/1343769/indonesias-maverick-microad-win-alzheimers-month-website-build

MicroAd Launches “BLADE-APAC-NETWORK” Covering the APAC Region

Tokyo, Dec 19, 2013  –  MicroAd, Inc., a leading Ad Platform company in Japan, has launched “BLADE-APAC-NETWORK”, a new network service of “MicroAd BLADE” that enables clients to convey their advertisements to the APAC region.

BLADE-APAC-NETWORK allows advertisers to manage their advertisements using a single interface in MicroAd BLADE. Advertisers can convey their advertisements to the APAC region by the huge inventory of MicroAd. Till now, the problem of language and currency was a barrier when serving Ads overseas. With this BLADE-APAC-NETWORK, advertisers have surpassed this problem, and effectively conveyed advertisements in the APAC region.

“Currently, the global companies have been rapidly expanding in the APAC region. We hope that ‘BLADE-APAC-NETWORK’ is able to cooperate with the expansion of the market in the future of APAC. In the meanwhile, advertisers are also able to do marketing across APAC through BLADE-APAC-NETWORK,” said Kentaro Watanabe, CEO of MicroAd. “We will try our best to promote the Ad Technology in APAC, together with providing our DSP service ‘MicroAd BLADE’, in effort to achieve the Sales Target of US 20 million in December 2014.”

MicroAd BLADE is known as the largest DSP in Japan and has a simple interface for display and smartphone Advertising management. MicroAd BLADE is also offered in Japanese, English and Chinese as a language, and supports Japanese Yen, US Dollars and Chinese Yuan as a currency in Asia since October 2012. Till now, MicroAd BLADE has more than 5,000 advertisers in Japan and 500 advertisers in APAC.

MicroAd Group has already launched its regional subsidiary companies in the APAC region, including in China, Indonesia, Singapore, Vietnam and India.

MicroAd BLADE inventories in APAC

——————————————————————————
Country        Ad Inventory       Internet         UsersPenetration
                                                    (% Population)
——————————————————————————
Singapore      3 billion            4 million             75.0%
Indonesia       5 billion            55 million          22.1%
Philippines    7 billion            33 million          32.4%
Vietnam           3.5 billion        31 million          33.9%
Thailand         4.5 billion        24 million          34.8%
Malaysia          4 billion            17 million          60.7%
India                  15 billion         137 million        11.4%
China                90 billion          538 million        40.1%
Hong Kong     3 billion            5.3 million         74.5%
Taiwan              8 billion           17 million           75.4%
Japan               60 billion         112 million         79.5%
———————————————————————-

 

About MicroAd, Inc.

MicroAd, Inc. launched MicroAd BLADE, a Japanese DSP with RTB and integrated with major exchanges and SSPs in June 2011. MicroAd BLADE has more than 5,000 advertisers and it is one of the leading Ad Platform companies in Japan.

Related links

MicroAd BLADE Indonesia :  http://www.blade.co.id/
MicroAd BLADE :  http://www.microad.co.jp/en/service/blade/index.php
MicroAd Indonesia :  http://www.microad.co.id/

MicroAd BLADE Indonesia Company Profile

Company name : PT.MicroAd BLADE Indonesia
Location : Indosurya Plaza Fl.3A, Jl. M.H. Thamrin No. 8-9 Jakarta Pusat 10230
Established : October 31, 2013 (Estimated)
CEO : Suryanto Wijaya
Director : Yoshiki Enohara
Director : Heita Kawano
Operation : Sales of “MicroAd BLADE”

Inquiries About This Press Release

Inquiries about advertising:
Heita Kawano (Sales, MicroAd BLADE Indonesia),
e-mail: info@blade.co.id

Inquiries about news coverage:
Elisa Yoshigoe (CMO, MicroAd Indonesia),
e-mail: info@microad.co.id, telephone: (+62)21-293-88488

MicroAd Wins IAIR Asian Award 2013 For “Best Company for Innovation & Leadership”

Congratulations yet again, MicroAd! We won another international award, IAIR Award 2013, due to our outstanding performance in Online Advertising. Check our official press release from our headquarter:

Tokyo – 4th December 2013 –MicroAd, Inc. (hereinafter referred to as “MicroAd”; Headquarters: Shibuya-ku, Tokyo; CEO: Kentaro Watanabe) a leading Online Ad Platform company in Japan, announced today it has been awarded IAIR ASIAN Award 2013 for “Best Company for Innovation & Leadership” in Online Advertising. The awards were presented November 22nd at the IAIR Asian Award ceremony held in Hong Kong.

“We are honored to be recognized by IAIR Award as a leading Innovation & Leadership company in Asia.” said Kentaro Watanabe, CEO of MicroAd. “I was convinced that our company is known as the Online Advertising company are promising in Asia. Right now we are focusing on the Asian market, and will continue to grow.”

The aim of the IAIR AWARDS is to award both global and local corporations who exhibit technology excellence, and to facilitate networking through different areas of business worldwide. “We are an independent global publishing and research institute” – said Mr. Guido Giommi, President of IAIR – and “we have partnerships with global and regional publishers. Tonight we host companies and firms of excellence from over fifteen countries in Asia. The fact that many of you have traveled far to be present tonight reminds us all just how important tonight’s topic really is: excellence and sustainability in global economy and how important our judged panels are: investors”.

The IAIR AWARDS (www.iairawards.com) is one of the world’s leading ranking and prize for excellences in global economy and sustainability. It was born from the scientific committee of IAIR and IAIREVIEW.org. The IAIR AWARDS is focused on Global Economy and Sustainability and in particular the following categories: Green Economy, Alternative Investments, Business Opportunities, Global Corporate Excellences, Forex, ETFs and Commodities, Law, Asset Management, Family Office and Wealth Management, Philanthropy, Private Equity, Real Estate and Property, Succession Planning and Family Business.

■ IAIR ASIAN Award Winners

■ About MicroAd
MicroAd Ad-Network is one of the largest display and smartphone Ad-Networks in Japan, and serves over 70 billion Ad-Impressions each month. Our Ad-Network reaches over 87% of users in Japan. In June 2011, we launched “MicroAd BLADE”, a Japanese DSP with RTB and have integrated it with major exchanges and SSP. Till now, MicroAd BLADE has more than 5,000 Advertisers in Japan. With a global strategy for APAC regions, MicroAd has opened several offices in some countries such as China, Taiwan, Hongkong, Indonesia, Singapore, Vietnam and India.

■ About IAIR
IAIR is a global independent publication and one of the fastest growing magazines worldwide concerning global economy and sustainability. It is also the first in its niche, according to Alexa – Amazon, for international ranking and number of readers.

■ Related links
IAIR
MicroAd

MicroAd, Inc.
http://www.microad.co.jp/en/
Location: 9F Shibuya Prime Plaza, 19-1 Maruyama-cho, Shibuya-ku, Tokyo 150-0044
Established: July 2, 2007
Capital stock: 100,102,800 JPY
Representative: Kentaro Watanabe, CEO
Services: Ad Platforms, Ad Networks, Overseas Business
Inquiries about this press release

Inquiries about news coverage: Mio Matsumoto (PR Department)
Telephone: (+81)03-5459-0372 E-mail: microad-pr@microad.co.jp

MicroAd Wins 2013 Red Herring Top 100 Global

Congratulations MicroAd! We just won a prestigious Red Herring Global Award, chosen from companies around the world as one of the top 100 technology ventures. Check the following official Press Release from our headquarter:

Tokyo – 28th September 2013 –MicroAd, Inc. (hereinafter referred to as “MicroAd”; Headquarters: Shibuya-ku, Tokyo; CEO: Kentaro Watanabe) a leading online ad platform company in Japan, announced today it has been awarded Red Herring’s Top 100 Global award, honoring the year’s most promising private technology ventures globally.
Winners

“We are proud to have been selected in the Red Herring Top 100 Global.” said Kentaro Watanabe, CEO of MicroAd. “We are in the process of expanding further globally, and we will continue to grow. We will keep on innovating and spreading our ideas around the world.”

“Choosing the companies with the strongest potential was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across the global to the Top 100 Winners. We believe MicroAd embodies the vision, drive and innovation that defines a successful entrepreneurial venture. MicroAd should be proud of its accomplishment, as the competition was the strongest it has ever been.”

The Red Herring editorial team selected the companies demonstrating the most innovative technologies and business models originating from over 1000 companies from over 40 nations. These companies, representing past Red Herring Asia, Europe and North America awards, are judged on a range of qualitative and quantitative metrics, including but not limited to, technology innovation, financial performance, growth criterion, management’s execution standards, potential globalization of the strategy and market share improvement.

■ 2013 Red Herring Top 100 Global Winners
http://www.redherring.com/events/red-herring-global/rhg2013winners/

■ About MicroAd
MicroAd Ad-Network is one of the largest display and smartphone Ad-Networks in Japan, and serves over 70 billion Ad-Impressions each month. Our Ad-Network reaches over 87% of users in Japan. In June 2011, we launched “MicroAd BLADE”, a Japanese DSP with RTB and have integrated it with major exchanges and SSP. Till now, MicroAd BLADE has more than 5,000 Advertisers in Japan. With a global strategy for APAC regions, MicroAd has opened several offices in some countries such as China, Taiwan, Hongkong, Indonesia, Singapore, Vietnam and India.

■ About Red Herring
Red Herring is a global media company which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy.

■ Related links
Red Herring
MicroAd

MicroAd, Inc.
http://www.microad.co.jp/en/
Location: 9F Shibuya Prime Plaza, 19-1 Maruyama-cho, Shibuya-ku, Tokyo 150-0044
Established: July 2, 2007
Capital stock: 100,102,800 JPY
Representative: Kentaro Watanabe, CEO
Services: Ad Platforms, Ad Networks, Overseas Business
Inquiries about this press release

Inquiries about news coverage: Mio Matsumoto (PR Department)
Telephone: (+81)03-5459-0372 E-mail: microad-pr@microad.co.jp

MicroAd Indonesia Establishes A Local Subsidiary “MicroAd BLADE Indonesia” Launches Ad Platform Business In Indonesia

Jakarta – 22 October 2013 – PT.MicroAd Indonesia (hereinafter referred to as “MicroAd Indonesia”; Headquarter of Indonesia: CEO: Suryanto Wijaya) and MicroAd Singapore Pte.Ltd., (hereinafter referred to as “MicroAd Singapore”; Headquarter of Singapore: CEO: Kentaro Watanabe) a leading Online Ad Platform company in Asia-Pacific countries, has established “PT.MicroAd BLADE Indonesia (hereinafter referred to as “MicroAd BLADE Indonesia”)”, a local subsidiary, in the Republic of Indonesia (hereinafter referred to as “Indonesia”) and has begun the Ad Platform business in Indonesia.

MicroAd provides “MicroAd BLADE”, a Demand-Side-Platform for Online Advertising by own-developed product enables clients to optimize algorithm of advertising. “MicroAd BLADE” also offers in English and Chinese languages and accepts US Dollars and Chinese Yuan currencies as
payment for Asia.

“We have already developed Online Advertising agency business in Indonesia and it has been succeeding. With the continuous spread in Ad Technology Indonesia, we would like to establish a monopoly company.” said Kentaro Watanabe, CEO of MicroAd Singapore. “MicroAd BLADE Indonesia
strives for the expansion of “MicroAd BLADE” in Indonesia and we estimates to work with over 250 advertisers by this December 2014.”

About MicroAd BLADE
MicroAd launched “MicroAd BLADE” a Japanese DSP with RTB have integrated with major exchanges and SSP in June 2011. Till now, MicroAd BLADE has more than 5,000 Advertisers in Japan. We are one of the largest ad platform companies in Japan.

Related links
MicroAd BLADE Indonesia :  http://www.blade.co.id/
MicroAd BLADE :  http://www.microad.co.jp/en/service/blade/index.php
MicroAd Indonesia :  http://www.microad.co.id/

MicroAd BLADE Indonesia Company Profile
Company name : PT.MicroAd BLADE Indonesia
Location : Indosurya Plaza Fl.3A, Jl. M.H. Thamrin No. 8-9 Jakarta Pusat 10230
Established : October 31, 2013 (Estimated)

CEO : Suryanto Wijaya
Director : Yoshiki Enohara
Director : Heita Kawano
Operation : Sales of “MicroAd BLADE”

Inquiries About This Press Release
Inquiries about advertising:
Heita Kawano (Sales, MicroAd BLADE Indonesia),
e-mail: info@blade.co.id

Inquiries about news coverage:
Elisa Yoshigoe (CMO, MicroAd Indonesia),
e-mail: info@microad.co.id,
telephone: (+62)21-293-88488

Way to Go, MicroAd Indonesia! 2013Q3 Quarterly Meeting

Today, MicroAd Indonesia officially entered a new phase. Our slogan for Q4 is “1 Breakthrough Step!” – signaling a new step, in fact, a big leap in our corporate history.

Let’s begin from the market condition. For many of us in the Indonesian digital marketing world, we all no doubt wonder sometimes, are we on the right track? Are we in the right industry? We are a tiny droplet in the ocean of traditional, conventional multinational agencies. Spending in digital is, in fact, a tiny speck within the big pie of budget spent on TV ads, printed media and radio.

Now here comes the awesome data from eMarketer. True, digital ad spending in Indonesia, as of last year, was only US$140 million – less than 1/50th of Japan’s digital ad spend that stood at US$9.6 billion. BUT notice the next part of the news. Digital ad spending growth in Indonesia is projected to grow y-o-y 70+% consistently until 2015!! By far, Indonesia will outshine the growth of the entire Asia-Pacific region, which means our digital market in Indonesia will more than triple the current size. (Read the complete article here.)

eMarketer Digital Ad Spend Indonesia

So what does that mean for us digital marketing players? And what does that mean for us Maizen?

First off, to avoid confusion, in MicroAd Indonesia, we proudly address ourselves as MAIZEN. (Read the philosophy behind our name here.)

The fact that the digital marketing industry in Indonesia has such a brilliant prospect should comfort all of us struggling and tackling fierce competitors now. If you own a digital agency, you probably know exactly how it feels to squint your eyes through when checking your financial statements. The business is not so profitable now–frankly speaking. Yet again, with such bright future soon to come, you ARE in the right industry.

As Maizen (yes y’all, I’m talkin’ to ya!), this news comes as a JOLT & BOOST right when it’s needed. Two years have passed since MicroAd was established in Indonesia. From a team of two, it’s now a team of thirty-two. All thirty diligent Maizen, you ARE in the right industry, at the right timing. Imagine if MicroAd were to start this year, from zero, in Indonesia. Luckily at this point we have track record of handling over 30 clients in the past two years, ranging from giant retail companies (brand clients) to fast-paced Internet companies (performance-based clients). This rightly equips us to fight in fierce competition against giant traditional agencies and players, which for the first time, jumped right through the ‘blue ocean’ of digital ad market.

Now we know that the market is good. The prospect is there. But how to win, then?

One of the major advantages of MicroAd Indonesia is that our COO, Enohara-san, had over 13 years of experience in digital marketing at CyberAgent, and he knew right from the beginning that a digital agency could only succeed if we offered ‘full course menu’. At this stage when the market is immature, clients quite naive about Internet, and digital marketers still learning, we cannot afford to focus on just one service and hope that will kick off. Had we focused only to PPC or ad platform (original products by MicroAd), for example, we probably would have never obtained 30 clients over the past two years. We would bleed longer, too.

Hence we are happy, dearest Maizen, to reaffirm our point across that we are on the RIGHT TRACK. We have so far chosen the right strategy to offer holistic approach to digital services. We were right. Man, doesn’t that feel good? :)

Of course, now is just the beginning of the battle. In order for MicroAd Indonesia to grow larger and tougher, we need more than just a foundation. We need strong builders. For that, we need to start with a strong management.

As announced in our Quarterly Meeting, here comes our historic hallmark: For the first time, we are adding the third pillar in the Board of MicroAd Indonesia. Please meet Alex, who has been in digital marketing for 9 years, specializing in Search Engine Optimization (SEO) and graduated with a degree in Computer Sciences.

We believe that the three executive pillars of the Board –Enohara-san, Elisa, and Alex– have personality traits and comparative skill advantages that cover each other to create a balanced synergy. Just about the right amount.

With the new Board, we are excited to press forward with our new slogan: “1 Breakthrough Step!”

Together, we can! Happy cruising in to Q4 of 2013!

MicroAd Indonesia - 2013Q3

Some Maizen who stayed post-Quarterly Meeting BBQ Party, at our CEO’s home

MicroAd Indonesia in AKB48 Official Youtube Channel!

MicroAd Indonesia - AKB48

 

 

 

 

Wait.. seriously? YES.

 

MicroAd Indonesia is featured in the Koisuru Fortune Cookie parody by CyberAgent Group, and uploaded to the AKB48 Official Youtube channel! How cool is that? +1 zillion, if you ask us :)

As of today, we’ve had 1.4 million Youtube viewers to our video, all inspired by the FUN culture in CyberAgent, our proud parent group. You can watch us at minute 2:35-38!

See the English subbed video here in MicroAd Channel: http://www.youtube.com/watch?v=aNaOxXPlXJg

Or, see the original video in AKB48 Channel here: http://www.youtube.com/watch?v=lXs96toe-B8

What we really like about the video is that the video really captures the fun and sometimes silly culture of CyberAgent. It’s not about showing off a parade of exotic massage rooms in the office or fancy stuff, but it’s about sharing the fun! Some groups in video are representing themes as silly as: Mini-sized girls shorter than 150cm; Giant guys taller than 180cm; Those in Diet; Those who are Macho; and many other hilarious groups of people.

We aspire, of course, to build society as cool and fun as CyberAgent in Japan! After all, CyberAgent has won annual “Japan’s Greatest Place to Work” awards for many consecutive years along with top-notch fun Internet companies like Google Japan. Just last year in 2012, Google was No.1 and CyberAgent was No.4 in the award’s winner list.

Alright, enjoy the video and please Share/Like it if you can. Arigatou! 😀

Philosophy Behind Our Identity, MAIZEN

What is Maizen?

If you ever met some of our team members in MicroAd Indonesia, or have friends who work with us here, you might notice that their Facebook, Twitter, or Path are bombarded with the term “Maizen”.

Our nickname Maizen traces its roots back to a year ago on Wednesday afternoon, Sep 12, 2012. Our CMO, Elisa, was casually emailing everyone in MicroAd about plans to wear gray to welcome our CEO Mr. Kentaro Watanabe from MicroAd Japan. At that time, we had gotten used to address our team as “MAI Citizens”. That afternoon, however, our CMO had a “Eureka!” moment and thought “MAI Citizens” could be shortened to Maizen.

And that, ladies and gentlemen, marked our beginning as Maizen.

Here’s the historic email from our CMO (no kidding, this was copy-pasted word per word – Oh, Enohara-san is the name of our COO).

Hi MAI citizens,

Vote yes for gray!

Also, I just found an awesome nickname for all of us! What do you think of Maizen as nickname for calling MAI citizens?

Though maizen doesn’t mean anything in Japanese, the kanji for the 2 syllables actually represent us:
Mai → 毎 → each (in repeating cycle)
Zen → 全 → all, wholeness

Maizen means we are citizens who spend time together every day, but today and going onwards, we are one and complete each other.

Enohara-san wants our vision to build a great company. That greatness should start by building strong team as one.

I will ask his opinion about Maizen and what can reflect greatness as a tagline that includes the word Maizen.

In anyway, let me know how you like Maizen 😀

Regards,

Elisa Yoshigoe
Chief Marketing Officer
MicroAd Indonesia

With rave reviews from our team about the nickname, we formed a consensus that Maizen is our identity. Along with time, the philosophy of Maizen has been perfected to the following:

mai·zen

noun ˈmī-zen:

a person who belongs to MicroAd Indonesia, acts in harmony with our fundamental C-H-O-R-D* values, united with fellow maizen on day-to-day basis, and has the (bragging) rights and protection of MicroAd Indonesia

abbreviation

MAI:

1  MicroAd Indonesia

2  Abbreviated form of Mai·ku·ro·a·do, Japanese form of MicroAd – マイクロアド

ZEN:

1  Shortened form of citizen

2  Shortened form of zen·in, Japanese for “all employees” – 員 ( 全 – all, whole, complete; 員 – members or employees)

(*) C-H-O-R-D stands for Challenge, Humble, Open, Respect and Discipline.

 

The fun pun that involves dual language interpretation reflects the fact that MicroAd Indonesia is indeed a hybrid company – Japanese and Indonesian.

So, would you like to be a Maizen?

We are always open for Maizen rookies, apply now here! :)

MicroAd Maizen Moment

South Beauty, UOB Tower, Jakarta – Sep 13, 2012. The day after Maizen nickname was invented. Enohara-san (COO, MicroAd Indonesia) and Watanabe-san (CEO, MicroAd Japan) in the middle. Our CMO, by the way, is in green 😀

 

Happy 1st Anniversary, MicroAd Indonesia!

For our special Anniversary Day, we have compiled a two-part chronology to MicroAd Indonesia’s early beginning. The first part records important events that spans June-Dec 2011, while the second part spans Jan-Jun 2012.

Sit back and please, join our festive reminiscing and time travel. This chronology is a tribute to our beloved MicroAd crews. :)

Wednesday, 22 June 2011 – MicroAd Indonesia (MAI) was officially born

It was honestly a very modest launching day — we called a few press reporters to a meeting room in Grand Hyatt. Then our Joint Venture Agreement (JVA) was signed between Mr.Kentaro Watanabe (CEO of MicroAd, Inc. Japan) and Mr.Suryanto Wijaya (CEO of PT MicroAd Indonesia and Corfina Group). The next day, news about MicroAd was on printed and online media, including Jakarta Shimbun, Seputar Indonesia newspaper, Okezone.com, as well as tech blogs such ad DailySocial and Penn Olson.

Monday, 27 June 2011 – MicroAd Indonesia was a speaker at MobileMonday

Just two working days after our JVA, before we officially launched operations, we were already speaking at MobileMonday (MoMo). Was this amazing, or what?

Mr.Yoshiki Enohara (aka Enohara-san, COO of MAI) led as the speaker, discussing advertising industry in Japan and MicroAd’s launch as an ad network in Indonesia. Elisa Yoshigoe (CMO of MAI) translated next to Enohara-san as he was speaking in Japanese. Fortunately, at that timing, foreign speakers were still rare at MoMo; therefore our presentation particularly caught attention and was even claimed as the first presentation in non-English language for MoMo Indonesia.

What we learned from MoMo was that speaking at an event is crucial for recruiting process. We immediately received applications from students who wanted to become our interns. It’s time for baby MicroAd to start kicking off its operations!

Wednesday, 29 June 2011 – Green logo of MicroAd Indonesia was created

Instead of using the original orange MicroAd Japan logo, we localized the logo into a green MicroAd Indonesia logo. Aside from symbolizing the lush green tropical Indonesia, the green color represents our strong roots to our holding company, CyberAgent, Inc.. We are indeed a digital marketing company like CyberAgent. Since more than 10 years ago, our COO Enohara-san had been the Head of CyberAgent for West Japan (Osaka, Fukuoka, etc). Yes, he was one of the elite early members who worked closely with Mr.Susumu Fujita, CEO of CyberAgent, in growing their digital agency business. Mr.Watanabe (CEO of MicroAd Japan) was an even earlier and also elite team member of CyberAgent.

Today, CyberAgent has grown to a publicly listed Internet giant, with more than 2,000 employees worldwide. For 5 years in a row, CyberAgent has won the prestigious “Great Place to Work” Award, top ranked together with Google and Microsoft Japan (for 2011, CyberAgent ranked higher than Morgan Stanley!). Indeed, for the young generation of Japanese engineers, CyberAgent has the equivalent of liberal culture as Google.

This brings us back to MicroAd Indonesia. We share similar passion and culture with CyberAgent. We are not a boxed in corporate – we are a transparent, open team who work hard very closely with each other. We watch movies together, play Kinect at the office on late nights, and cram proposal from cafes to cafes on some weekends (we know how to play and work hard, don’t worry). No matter how large MicroAd Indonesia grows, we will stick closely; togetherness is one of our prized values.

Tuesday, 12 July 2012 – First day for our 2 interns

We started from two – our COO and CMO. Soon enough, the team grew to 4 people, as the 2 interns who saw us at MoMo started their first day at the office. From compiling database to designing our letterheads, our interns helped baby MicroAd to have its first steps.

We owe both our precious interns for being there on our crucial beginning. We extend thanks especially to one of them, Hubertus, who has since stayed with us and become our full-time SEM & SEO Specialist. He is certainly one of our best-performing crews, and, inclusive of this internship period, officially our No.1 Employee!

Wednesday, 3 August 2011 – Company stamp of MicroAd Indonesia was first created

As with any legitimate companies, when sealing partnerships with publishers (we were still an ad network back then), we needed our company stamp. Hence our first ever company stamp was created – it was a truly symbolic start of our business.

Thursday, 11 August 2011 – Our first full-time employee was hired

Quite naturally but unplanned, our first full-time crew member is the CMO’s university peer at UC Berkeley. Both Elisa and Rania were officers -Treasurer and Vice President, respectively- at Berkeley Indonesian Student Association. Even though Rania majored in Chemical Engineering, MicroAd soon became a warm home for her learning experience. Rania is currently in our Research & Analysis Team, as well as working hard in her newfound talent – logical and persistent sales calls!

Monday, 22 August 2011 – Our second full-time employee was hired

Our key team member joined from previously working in a digital media buying agency and TV station. Out of hundreds of applicants in our local job listing, our CMO, Elisa, miraculously picked one of the most talented sales person. Despite of her young age, Lidya is one of our sales leaders, known for her sharp cognitive skills when interacting with clients. We are proud to have such strong team at MicroAd Indonesia.

Wednesday, 26 October 2011 – First visit to MicroAd and CyberAgent Japan headquarter

For our MicroAd Indonesia CEO & CMO, the day began with their first visit to MicroAd Japan headquarter, with speech by our CMO at the morning company-wide meeting. Impressions? We were impressed with the two-sided TVs with real-time sales ranking. It was definitely a handy way to keep up spirit for all sales teams in MicroAd Japan.

We also love the photos on the wall with faces of MicroAd crews and their goals written on a piece of paper held up by each person. In fact, it was so inspiring that we applied the same concept to MicroAd Indonesia’s team and took similar photo sessions.

From MicroAd Japan headquarter, we walked several blocks away in Shibuya’s busy streets to CyberAgent building. There, we met firsthand with CyberAgent CEO, Mr.Susumu Fujita. He was dressing so casually that we were taken back – you see, we were so used to seeing his iconic photo with a sleek, black suit in the Annual Report. Mr.Fujita was very friendly and made a joke of how Enohara-san looked ever younger and more fresh. The power of Indonesia, indeed :)

We also met Mr.Toshi Namba, top person in charge of Ameba Pico, social avatar game by CyberAgent. Since US is the world’s third largest user base for Ameba Pico, Mr.Namba is stationed both in Tokyo and San Francisco, where CyberAgent America is headquartered. One interesting fact about Mr.Namba is that he attended courses in UGM (Universitas Gajah Mada), top university in Yogyakarta, and then did internship at Jakarta Shimbun, the only Japanese newspaper in Indonesia. Thus Mr.Namba speaks Indonesian, and yes, with Ameba Pico expanding to Indonesia, there may be even a chance that Mr.Namba will be stationed in Jakarta. When we met Mr.Namba at that time, we had no idea yet that MicroAd will be in full charge of Ameba Pico’s promotions in Indonesia. What a long way since then!

The next day, we also attended ad:tech Tokyo, where MicroAd and CyberAgent were both speakers, along with GREE, mixi, DeNA, Dentsu, Hakuhodo, and many other top digital and advertising players.

Wednesday, 2 November 2011 – MicroAd Indonesia was one of the judges at JKT48 girls band audition

JKT48 is the first overseas sister group of AKB48, the number one girls band in Japan. Thanks to our close relationship with Dentsu, added with our deep knowledge in both Indonesian and Japanese cultures, we were asked to send our CMO, Elisa, as one of the 16 judges at the audition. Together with Mr.Akimoto, the infamous creator behind AKB48, the judges chose 28 girls out of 51 girls as the starting members of JKT48. It was one of the most unique stories we share with our Japanese partners and clients; and of course, we receive tickets for JKT48 concerts up until today (bingo!).

Tuesday, 29 November 2011 – Historic pitching was won

After our business model pivoted to digital marketing (while our advanced Ad platform was undergoing localization), Enohara-san guided us in full scale about digital agency business. With long -few times until midnight- overtime hours, MicroAd team managed to prepare a proposal to one of the largest retail clients in Indonesia. The result?

We won, and won again and again on our next ones!

But the cycle was certainly initiated on this date, and therefore we would like to mark it as our humble beginning. Special, very special thanks to everyone involved in this historic pitching – you are awesome.

Monday, 5 December 2011 – First business trip outside Jakarta

In respect to more business trips for MicroAd team, we would like to remember this date for our first business trip to Surabaya. Though a day trip, it was a sweet and memorable visit to agencies there. We have since targeted a company goal to bring MicroAd team to Japan – let’s hope that we could achieve our sales targets!!

Monday, 26 December 2011 – First year-end holiday

With this holiday, we are closing the first part of our chronology at MicroAd Indonesia. Please stay in tune for the second part, as we gathered many unique and outstanding crew members since the beginning of 2012 up to mid 2012.

We grow, but we stick together. For once and for all, best of wishes to all MicroAd Indonesia crews!!

Happy 1st Year Anniversary ♥