Category Archives: News

MicroAd Indonesia in Pekan Komunikasi UI 2017

Pada 18 April 2017, MicroAd Indonesia memiliki kesempatan untuk menjadi pembicara dalam rangkaian Pekan Komunikasi Universitas Indonesia, Depok. Pekan Komunikasi sendiri merupakan sebuah acara tahunan Jurusan Ilmu Komunikasi Universitas Indonesia yang sudah diadakan sejak tahun 2010. Dalam rangkaian acara tersebut, MicroAd Indonesia berkesempatan untuk membuka booth informasi dan juga berbagi ilmu melalui lokakarya yang ditujukan khusus bagi finalis AdWar, salah satu mata acara tersebut.

Continue reading MicroAd Indonesia in Pekan Komunikasi UI 2017

MicroAd Indonesia Berbagi dalam Tomodachi Fest’17

Hubungan antara Jepang dan Indonesia sudah terjalin sejak lama. Seperti yang diketahui, bahwa kedua negara ini pernah memiliki hubungan sejarah hingga akhirnya saat ini memiliki hubungan pertemanan yang cukup baik. Menurut pada 2014 BBC World Service Poll, 70% masyarakat Indonesia melihat pengaruh yang diberikan oleh Jepang bersifat positif. Hal ini menunjukan bahwa Indonesia menjadi salah satu negara yang paling pro-Jepang.

MicroAd Indonesia sebagai salah satu cabang dari perusahaan Jepang berkomitmen untuk semakin memperat hubungan baik yang terjalin antara Jepang dan Indonesia. Continue reading MicroAd Indonesia Berbagi dalam Tomodachi Fest’17

Influencer Gathering BBLOG by MicroAd Indonesia

Sebagai jaringan blogger yang menjadi wadah bagi para influencer untuk bertemu dengan advertisers, BBLOG, salah satu layanan dari MicroAd Indonesia mengadakan sebuah kegiatan eksklusif. Dalam acara tersebut, para influencer marketing saling bertemu untuk berkenalan dan memperluas jaringan kerja mereka. Acara yang diikuti oleh 10 influencers muda ini diadakan pada hari Jumat, 24 Februari 2017 di Liberica, Jakarta Selatan.

As a bloggers’ network that be a place for the influencers to meet with advertisers, BBLOG, one of the services of MicroAd Indonesia held an exclusive gathering. In that event, the influencers marketing met each other and expanded their networks. Attended by 10 young influencers, this gathering was held on Friday, 24th February 2017 at Liberica, South Jakarta.

MicroAd Indonesia Berbagi Pengalaman Menciptakan Konten menarik di Youth Connection III

MicroAd Indonesia Berbagi Pengalaman Menciptakan Konten menarik di Youth Connection III

Sekumpulan anak muda kreatif berkumpul menggali ilmu bersama Digital Agency asal negeri matahari terbit

 

Jakarta, 12 Februari 2017 – MicroAd Indonesia hari ini berkolaborasi dengan Yayasan Anak Muda Nusantara dalam acara Youth Connection di Ruang Kita Tebet, Jakarta. Youth Connection yang merupakan ajang kumpul komunitas muda di Indonesia bentukan Yayasan Anak Muda Nusantara tersebut kali ini diadakan untuk ketiga kalinya setelah sukses mencuri perhatian banyak komunitas sejak pertama kali diadakan tahun lalu.

Continue reading MicroAd Indonesia Berbagi Pengalaman Menciptakan Konten menarik di Youth Connection III

MISE.ID: E-COMMERCE INDONESIA DENGAN KONSEP BARU

E-commerce di dunia bisnis dalam negeri menjadi kian marak, hal ini turut didorong oleh pertumbuhan jumlah pengguna internet sepanjang 2016 yang mencapai angka 132,7 juta orang dari total penduduk Indonesia yang tercatat sebanyak 256,2 juta orang. Dalam langkah memberi kemudahan untuk tempat belanja online, Mise.id hadir sebagai website e-commerce pertama di Indonesia yang menawarkan konsep dan strategi baru. Perusahaan ini merupakan joint venture antara Jepang dan Indonesia melalui PT MicroAd Indonesia yang sahamnya dimiliki oleh MicroAd Japan 49%, dimana MicroAd Japan sahamnya dimiliki oleh Cyber Agent Japan sebesar 80% dan Softbank Japan sebesar 20%.

Continue reading MISE.ID: E-COMMERCE INDONESIA DENGAN KONSEP BARU

Indonesia’s Maverick and MicroAd win Alzheimer’s Month website project!

We are proud to be featured in PRWeek.com as the winner for Alzheimer’s Month international website pitching! Here’s the repost of the press release coverage, last April 22, 2015.

JAKARTA – Alzheimer’s Disease International (ADI) has selected a partnership between Jakarta-based PR consultancy Maverick and Indonesian digital agency MicroAd to develop the website for World Alzheimer’s Month 2015, which falls in September.

The site, with the theme “Remember Me” will launch in June. The proposal submitted by the two companies beat submissions from companies in the UK and Canada, according to Maverick, which added that the win reflects Indonesia’s increasingly competitive edge in communications, particularly digital and social media.

“Maverick and MicroAd were selected on the basis of a powerful proposal that showed us that they fully understand the complex issues facing people affected by Alzheimer’s disease,” said DY Suharya, executive director of Alzheimer’s Indonesia. “It also showed us that they grasp the challenges that we, as an organization, face in getting our message across to as many people as possible using the most efficient and effective means at our disposal.”

Maverick partner Ong Hock Chuan said the agency has been doing pro bono work for Alzheimer’s Indonesia for more than three years.

The winning pitch developed a narrative based in part around phrases like “Do you remember me?” which highlights the emotional toil that Alzheimer’s disease and other forms of dementia can take on people living with the disease and their friends and families. The website aims to stimulate its audience to take affirmative action both online and offline.

On a visit to Indonesia this week, Marc Wortmann, ADI’s executive director, noted that with one new case of dementia every four seconds in the world, the need for awareness and understanding of the disease is great.

He added that the Indonesian government acknowledged that dementia is a global priority at the first WHO ministerial meeting in March 2014. A national plan to address the condition is set to be launched in September, although the draft proposal is waiting for the final stamp of approval. “We sincerely hope that the government shows its commitment to the cause by signing the proposal and activating the national plan as soon as possible,” Wortmann said.

Original post here: http://www.prweek.com/article/1343769/indonesias-maverick-microad-win-alzheimers-month-website-build

MicroAd Launches “BLADE-APAC-NETWORK” Covering the APAC Region

Tokyo, Dec 19, 2013  –  MicroAd, Inc., a leading Ad Platform company in Japan, has launched “BLADE-APAC-NETWORK”, a new network service of “MicroAd BLADE” that enables clients to convey their advertisements to the APAC region.

BLADE-APAC-NETWORK allows advertisers to manage their advertisements using a single interface in MicroAd BLADE. Advertisers can convey their advertisements to the APAC region by the huge inventory of MicroAd. Till now, the problem of language and currency was a barrier when serving Ads overseas. With this BLADE-APAC-NETWORK, advertisers have surpassed this problem, and effectively conveyed advertisements in the APAC region.

“Currently, the global companies have been rapidly expanding in the APAC region. We hope that ‘BLADE-APAC-NETWORK’ is able to cooperate with the expansion of the market in the future of APAC. In the meanwhile, advertisers are also able to do marketing across APAC through BLADE-APAC-NETWORK,” said Kentaro Watanabe, CEO of MicroAd. “We will try our best to promote the Ad Technology in APAC, together with providing our DSP service ‘MicroAd BLADE’, in effort to achieve the Sales Target of US 20 million in December 2014.”

MicroAd BLADE is known as the largest DSP in Japan and has a simple interface for display and smartphone Advertising management. MicroAd BLADE is also offered in Japanese, English and Chinese as a language, and supports Japanese Yen, US Dollars and Chinese Yuan as a currency in Asia since October 2012. Till now, MicroAd BLADE has more than 5,000 advertisers in Japan and 500 advertisers in APAC.

MicroAd Group has already launched its regional subsidiary companies in the APAC region, including in China, Indonesia, Singapore, Vietnam and India.

MicroAd BLADE inventories in APAC

——————————————————————————
Country        Ad Inventory       Internet         UsersPenetration
                                                    (% Population)
——————————————————————————
Singapore      3 billion            4 million             75.0%
Indonesia       5 billion            55 million          22.1%
Philippines    7 billion            33 million          32.4%
Vietnam           3.5 billion        31 million          33.9%
Thailand         4.5 billion        24 million          34.8%
Malaysia          4 billion            17 million          60.7%
India                  15 billion         137 million        11.4%
China                90 billion          538 million        40.1%
Hong Kong     3 billion            5.3 million         74.5%
Taiwan              8 billion           17 million           75.4%
Japan               60 billion         112 million         79.5%
———————————————————————-

 

About MicroAd, Inc.

MicroAd, Inc. launched MicroAd BLADE, a Japanese DSP with RTB and integrated with major exchanges and SSPs in June 2011. MicroAd BLADE has more than 5,000 advertisers and it is one of the leading Ad Platform companies in Japan.

Related links

MicroAd BLADE Indonesia :  http://www.blade.co.id/
MicroAd BLADE :  http://www.microad.co.jp/en/service/blade/index.php
MicroAd Indonesia :  http://www.microad.co.id/

MicroAd BLADE Indonesia Company Profile

Company name : PT.MicroAd BLADE Indonesia
Location : Indosurya Plaza Fl.3A, Jl. M.H. Thamrin No. 8-9 Jakarta Pusat 10230
Established : October 31, 2013 (Estimated)
CEO : Suryanto Wijaya
Director : Yoshiki Enohara
Director : Heita Kawano
Operation : Sales of “MicroAd BLADE”

Inquiries About This Press Release

Inquiries about advertising:
Heita Kawano (Sales, MicroAd BLADE Indonesia),
e-mail: info@blade.co.id

Inquiries about news coverage:
Elisa Yoshigoe (CMO, MicroAd Indonesia),
e-mail: info@microad.co.id, telephone: (+62)21-293-88488

MicroAd Wins IAIR Asian Award 2013 For “Best Company for Innovation & Leadership”

Congratulations yet again, MicroAd! We won another international award, IAIR Award 2013, due to our outstanding performance in Online Advertising. Check our official press release from our headquarter:

Tokyo – 4th December 2013 –MicroAd, Inc. (hereinafter referred to as “MicroAd”; Headquarters: Shibuya-ku, Tokyo; CEO: Kentaro Watanabe) a leading Online Ad Platform company in Japan, announced today it has been awarded IAIR ASIAN Award 2013 for “Best Company for Innovation & Leadership” in Online Advertising. The awards were presented November 22nd at the IAIR Asian Award ceremony held in Hong Kong.

“We are honored to be recognized by IAIR Award as a leading Innovation & Leadership company in Asia.” said Kentaro Watanabe, CEO of MicroAd. “I was convinced that our company is known as the Online Advertising company are promising in Asia. Right now we are focusing on the Asian market, and will continue to grow.”

The aim of the IAIR AWARDS is to award both global and local corporations who exhibit technology excellence, and to facilitate networking through different areas of business worldwide. “We are an independent global publishing and research institute” – said Mr. Guido Giommi, President of IAIR – and “we have partnerships with global and regional publishers. Tonight we host companies and firms of excellence from over fifteen countries in Asia. The fact that many of you have traveled far to be present tonight reminds us all just how important tonight’s topic really is: excellence and sustainability in global economy and how important our judged panels are: investors”.

The IAIR AWARDS (www.iairawards.com) is one of the world’s leading ranking and prize for excellences in global economy and sustainability. It was born from the scientific committee of IAIR and IAIREVIEW.org. The IAIR AWARDS is focused on Global Economy and Sustainability and in particular the following categories: Green Economy, Alternative Investments, Business Opportunities, Global Corporate Excellences, Forex, ETFs and Commodities, Law, Asset Management, Family Office and Wealth Management, Philanthropy, Private Equity, Real Estate and Property, Succession Planning and Family Business.

■ IAIR ASIAN Award Winners

■ About MicroAd
MicroAd Ad-Network is one of the largest display and smartphone Ad-Networks in Japan, and serves over 70 billion Ad-Impressions each month. Our Ad-Network reaches over 87% of users in Japan. In June 2011, we launched “MicroAd BLADE”, a Japanese DSP with RTB and have integrated it with major exchanges and SSP. Till now, MicroAd BLADE has more than 5,000 Advertisers in Japan. With a global strategy for APAC regions, MicroAd has opened several offices in some countries such as China, Taiwan, Hongkong, Indonesia, Singapore, Vietnam and India.

■ About IAIR
IAIR is a global independent publication and one of the fastest growing magazines worldwide concerning global economy and sustainability. It is also the first in its niche, according to Alexa – Amazon, for international ranking and number of readers.

■ Related links
IAIR
MicroAd

MicroAd, Inc.
http://www.microad.co.jp/en/
Location: 9F Shibuya Prime Plaza, 19-1 Maruyama-cho, Shibuya-ku, Tokyo 150-0044
Established: July 2, 2007
Capital stock: 100,102,800 JPY
Representative: Kentaro Watanabe, CEO
Services: Ad Platforms, Ad Networks, Overseas Business
Inquiries about this press release

Inquiries about news coverage: Mio Matsumoto (PR Department)
Telephone: (+81)03-5459-0372 E-mail: microad-pr@microad.co.jp

MicroAd Wins 2013 Red Herring Top 100 Global

Congratulations MicroAd! We just won a prestigious Red Herring Global Award, chosen from companies around the world as one of the top 100 technology ventures. Check the following official Press Release from our headquarter:

Tokyo – 28th September 2013 –MicroAd, Inc. (hereinafter referred to as “MicroAd”; Headquarters: Shibuya-ku, Tokyo; CEO: Kentaro Watanabe) a leading online ad platform company in Japan, announced today it has been awarded Red Herring’s Top 100 Global award, honoring the year’s most promising private technology ventures globally.
Winners

“We are proud to have been selected in the Red Herring Top 100 Global.” said Kentaro Watanabe, CEO of MicroAd. “We are in the process of expanding further globally, and we will continue to grow. We will keep on innovating and spreading our ideas around the world.”

“Choosing the companies with the strongest potential was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across the global to the Top 100 Winners. We believe MicroAd embodies the vision, drive and innovation that defines a successful entrepreneurial venture. MicroAd should be proud of its accomplishment, as the competition was the strongest it has ever been.”

The Red Herring editorial team selected the companies demonstrating the most innovative technologies and business models originating from over 1000 companies from over 40 nations. These companies, representing past Red Herring Asia, Europe and North America awards, are judged on a range of qualitative and quantitative metrics, including but not limited to, technology innovation, financial performance, growth criterion, management’s execution standards, potential globalization of the strategy and market share improvement.

■ 2013 Red Herring Top 100 Global Winners
http://www.redherring.com/events/red-herring-global/rhg2013winners/

■ About MicroAd
MicroAd Ad-Network is one of the largest display and smartphone Ad-Networks in Japan, and serves over 70 billion Ad-Impressions each month. Our Ad-Network reaches over 87% of users in Japan. In June 2011, we launched “MicroAd BLADE”, a Japanese DSP with RTB and have integrated it with major exchanges and SSP. Till now, MicroAd BLADE has more than 5,000 Advertisers in Japan. With a global strategy for APAC regions, MicroAd has opened several offices in some countries such as China, Taiwan, Hongkong, Indonesia, Singapore, Vietnam and India.

■ About Red Herring
Red Herring is a global media company which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy.

■ Related links
Red Herring
MicroAd

MicroAd, Inc.
http://www.microad.co.jp/en/
Location: 9F Shibuya Prime Plaza, 19-1 Maruyama-cho, Shibuya-ku, Tokyo 150-0044
Established: July 2, 2007
Capital stock: 100,102,800 JPY
Representative: Kentaro Watanabe, CEO
Services: Ad Platforms, Ad Networks, Overseas Business
Inquiries about this press release

Inquiries about news coverage: Mio Matsumoto (PR Department)
Telephone: (+81)03-5459-0372 E-mail: microad-pr@microad.co.jp

MicroAd Indonesia Establishes A Local Subsidiary “MicroAd BLADE Indonesia” Launches Ad Platform Business In Indonesia

Jakarta – 22 October 2013 – PT.MicroAd Indonesia (hereinafter referred to as “MicroAd Indonesia”; Headquarter of Indonesia: CEO: Suryanto Wijaya) and MicroAd Singapore Pte.Ltd., (hereinafter referred to as “MicroAd Singapore”; Headquarter of Singapore: CEO: Kentaro Watanabe) a leading Online Ad Platform company in Asia-Pacific countries, has established “PT.MicroAd BLADE Indonesia (hereinafter referred to as “MicroAd BLADE Indonesia”)”, a local subsidiary, in the Republic of Indonesia (hereinafter referred to as “Indonesia”) and has begun the Ad Platform business in Indonesia.

MicroAd provides “MicroAd BLADE”, a Demand-Side-Platform for Online Advertising by own-developed product enables clients to optimize algorithm of advertising. “MicroAd BLADE” also offers in English and Chinese languages and accepts US Dollars and Chinese Yuan currencies as
payment for Asia.

“We have already developed Online Advertising agency business in Indonesia and it has been succeeding. With the continuous spread in Ad Technology Indonesia, we would like to establish a monopoly company.” said Kentaro Watanabe, CEO of MicroAd Singapore. “MicroAd BLADE Indonesia
strives for the expansion of “MicroAd BLADE” in Indonesia and we estimates to work with over 250 advertisers by this December 2014.”

About MicroAd BLADE
MicroAd launched “MicroAd BLADE” a Japanese DSP with RTB have integrated with major exchanges and SSP in June 2011. Till now, MicroAd BLADE has more than 5,000 Advertisers in Japan. We are one of the largest ad platform companies in Japan.

Related links
MicroAd BLADE Indonesia :  http://www.blade.co.id/
MicroAd BLADE :  http://www.microad.co.jp/en/service/blade/index.php
MicroAd Indonesia :  http://www.microad.co.id/

MicroAd BLADE Indonesia Company Profile
Company name : PT.MicroAd BLADE Indonesia
Location : Indosurya Plaza Fl.3A, Jl. M.H. Thamrin No. 8-9 Jakarta Pusat 10230
Established : October 31, 2013 (Estimated)

CEO : Suryanto Wijaya
Director : Yoshiki Enohara
Director : Heita Kawano
Operation : Sales of “MicroAd BLADE”

Inquiries About This Press Release
Inquiries about advertising:
Heita Kawano (Sales, MicroAd BLADE Indonesia),
e-mail: info@blade.co.id

Inquiries about news coverage:
Elisa Yoshigoe (CMO, MicroAd Indonesia),
e-mail: info@microad.co.id,
telephone: (+62)21-293-88488